Context & Problem Space
Taking learnings and lessons from the first product and applying them to a second one, this time focused on the parents and their family's overall wellness
curaJoy's unique approach sets it apart from competitors like Lyra Health and other health platforms. It prioritizes holistic family health and extends care to underserved minority communities, going beyond the industry's conventional focus on individual health for affluent customers.
Shifting target audience
Parent pain-points
💰 Cost and inconvenience limit therapy for parents.
😰 High stress leads to shortened therapy.
👎 Prefers self-help over professional therapy
Product 1 differentiation
💰 Visual design is more mature, same with UX
😰 Includes data-driven charts and reports
👎 Is supported via real-professionals
New design goals
Focus areas for product 2
💰 "Master" the clinical assessment process
😰 Design fast and tailor to parents/gaurdians/teachers
👎 Use previous research data to inform decisinos
A quick and dirty process
insight
insight
concept
PM call, team call,
engineer call, user call
Report changes, make adjustments
MVP product screen or user flow
Solution explorations
insight
Research
We spent 80% of our time understanding how science-backed behavior assessments worked before moving product development
Our approach was to learn about all sorts of assessments about adults, families, children, and parents, and test screens and flows that would accommodate these assessments in a singular platform.
Assessments are disjointed and hard to find online. Here's some examples
All assessments below for each user type provide crucial pieces of data for families, but these require deep online digging to find, not to mention having to understand how to interpret them.
So we need an easy way for users to access previously disjointed assessments
To speed up the process, I began looking at mid-fidelity designs with all the included content to better visualize what the product could look like at the same time.
We also learned about five major pillars that this health-tech platform needs to have
We needed to account for the value-drive product decisions we'd be making in the final design process, and these five categories helped drive the user experiences we'd create
Trust
Building trust with sensitive health data and privacy
Consistency
Data logging can be tough; families could struggle with trackers
Accuracy
Assessing with high regard to accuracy with health data
Variability
Busy schedules, chaotic environments, multiple devices
Care
Clinical advice from user data requires resource investment.
THINKING BIGGER PICTURE PRODUCT DESIGN
After some time on assessments, we started progress on the family dashboard, where assessments are taken, how reports work, and other healthcare integrations
Approved work-in-progress
Concept-to-design done
👨👩👧👦 Family wellness dashboard
😌 Parent-completed wellness check-ins for family
📊 Reporting and analysis
🧠 Assessment selection and completion
Given more design time
Privileges and user settings screens
Electronic Health Record (EHR) implementation for other providers
Personalized provider matching
User onboarding
Product feature samples
Simple, responsive, all encompassing assessments area complete with check-ins
We needed to account for the value-drive product decisions we'd be making in the final design process, and these five categories helped drive the user experiences we'd create
The most commonly conducted assessments, taken digitally and easily
We needed to account for the value-drive product decisions we'd be making in the final design process, and these five categories helped drive the user experiences we'd create
Visual consistency, ease-of-use, and easy to learn features for parents in all stages of life
We needed to account for the value-drive product decisions we'd be making in the final design process, and these five categories helped drive the user experiences we'd create
For curaJoy, user-verified MVP exploration for this future product was the focus. For now it’s on development pause until a larger team can take over
BUSINESS BOTTOMELINE AND USER OUTCOMES
Go to market launch is the end-goal, but the reality is the availability of current resources to accomplish this. Although it’s a product marked for development later in the timeline, it is still and product under heavy design and research progress, which the Board of Directors and CEO has approved for later implementation.